At Beauty World Middle East, May 8-10, Albéa will premier its Halal-compliant packaging offer—fragrance and makeup packaging that fits with local consumer needs and beliefs—targeting dark eyes, lashes with volume, scents and fragrance rituals that the supplier says are “are really a must in the Middle East.”
 
Albéa offers ready-to-go and tailor-made Halal cosmetic packaging from tubes to makeup as well as jars and accessories. Halal packaging allows clients to consume while remaining aligned with their beliefs throughout the whole value-chain, according to Albéa, adding that Halal turnkey products and formulas are available due to their partnerships with audited and compliant suppliers.
 
 
PHOTO: One of Albéa’s new fiber mascara brushes which caters to the needs of Middle-Eastern markets. Sunset Soul is the new fiber mascara brush family at Albéa. Designed especially for the Middle-Eastern market, Albéa says these XXL brushes offer voluminous makeup effects; the way bristles are cut and twisted allows for the most complex designs.